It is equally true, however, that Egos with either strong genetic imprints can overrule, in either direction, the contextual experience. Although no relational activity whatsoever can occur with out their being a Context, if value experiences coming from the Ego are existentially significant enough, their significance can overpower the significance of values coming from one’s Context and change the course of a subject’s confirmational behavior. If Martha’s Ego carries strong genetic experiences that contradict those confirmational tactics used by her parents, Martha will produce behavior which will be contrary to her Context.